Everything we know about SaaS explainer videos.
No fluff, no padding. The frameworks we use, the honest market picture, and where video actually moves signups.
The complete guide to SaaS explainer videos that convert
What a SaaS explainer video is, why most don't convert, the structure of one that does, formats, costs, and where to put it. The pillar guide.
Read the guideSaaS explainer video pricing in 2026
What a sixty-second SaaS explainer actually costs across Fiverr, AI agencies, mid-market and premium studios, why the middle is sinking, and what a funded startup should budget.
CraftThe conversion-first explainer script structure
The four-beat script that makes a SaaS explainer sell: hook in three seconds, the real differentiator, proof where the doubt is, and a closing call to action.
StrategyExplainer vs demo vs walkthrough: which does your SaaS need?
Three product-video formats with three different jobs. What each does, where it belongs in the funnel, and which one to make first.
Format16:9 vs 9:16: where SaaS explainers convert
Which aspect ratio belongs on the homepage, the launch, and paid social, and why you should build both cuts from one production.
ProcessHow to brief an explainer video
The short brief that saves a round of revisions: your URL, the one differentiator, your voice, and what to avoid, plus a copy-paste template.
LaunchThe Product Hunt launch-video playbook
How to build the launch cut: a muted-first opening, the hook on screen, two cuts for gallery and social, and why it has to be ready before launch day.
StrategyDo you need a video on your SaaS landing page?
An honest take on whether a landing-page video lifts signups, why the big percentage claims are shaky, and how to actually find out for your page.
CompareExplainer video options compared: DIY, Fiverr, agencies, studios
Five honest ways to get a SaaS explainer made, compared on price, speed, and conversion focus, including where a conversion-first shop is the wrong choice.