Do you need a video on your SaaS landing page?
4 min read · Updated June 17, 2026
"Add a video, lift conversion" is the agency pitch. The honest answer is more useful: a video can help, the effect depends on your page, and you should treat it as a test, not a guarantee. Here's how to decide.
What a video does on a landing page
A good explainer compresses your pitch and lowers the effort of understanding you. For a product that's hard to grasp from text alone, a developer tool, a new category, anything where people ask "wait, what does it actually do," a sixty-second video can carry the message faster than a wall of copy. That's the real mechanism: comprehension, which then helps conversion.
Where the "videos increase signups" claim gets shaky
You'll see big percentage lifts quoted around the web. Be skeptical. Most come from vendors selling video, the conditions are rarely comparable to yours, and a lift on one page says little about another. The honest position is that a video is one conversion lever among many, and its effect is real but unproven until you test it on your own page with your own traffic.
We'd rather tell you that than quote a number we can't stand behind.
When a video is likely worth it
- Your product is hard to understand from text in ten seconds.
- You're launching, where attention is high and a video earns its keep fast. See the Product Hunt playbook.
- You're running paid social, where video is the native format.
- Your homepage hero is doing a lot of explaining and not landing.
When it probably isn't, yet
If your headline is unclear or your page has no proof, a video won't save it. Fix the message first. A video amplifies a clear page and papers over nothing on a muddy one. That's the same reason we start every project with positioning, not animation, as described in the complete guide.
How to actually know
Instrument it. Put the video on, keep everything else the same, and watch signups over enough traffic to mean something. If you can run a clean A/B, even better. The point isn't to believe the video works; it's to measure whether it does for you.
If your page is clear and you want to test a conversion-first explainer, start here.