SaaS explainer video pricing in 2026
4 min read · Updated June 17, 2026
Ask three shops what a sixty-second SaaS explainer costs and you'll get three answers an order of magnitude apart. That's not a scam, it's a market in the middle of a price collapse. Here's what you'll actually pay in 2026, and what the money buys.
The four bands
| Who | Typical range | Turnaround | What you get |
|---|---|---|---|
| Fiverr and freelancers | low hundreds to ~$1,300 | days | inconsistent, often templated |
| AI-assisted agencies (Gisteo, Knowlify, MAW) | ~$500 to several thousand | ~72 hours | fast, sometimes generic |
| Mid-market studios | ~$5,000 to $15,000 | 3 to 6 weeks | strong craft, slow |
| Premium studios (Sandwich, Vidico) | $15,000 and up | 6 to 10 weeks | brand-team work |
These are public ranges from the providers' own pages and marketplaces, not a survey. Your quote depends on length, revisions, and how custom the work is.
Why the middle is sinking
AI-assisted production now ships work that cost $4,000 to $10,000 two years ago for closer to $1,500 to $2,500. The premium tier holds because it sells things AI can't fake yet: original 3D, live-action, a real creative team. The band in between is the one under pressure, and that's good news if you're buying.
What you're actually paying for
Not minutes of animation. You're paying for the decision about what the video should say. A studio that spends its budget on 3D vanity and skips the positioning gives you something pretty that doesn't sell. A shop that spends the budget on message and structure gives you something plainer that does. Read why most explainer videos don't convert for the longer version of that argument.
What a funded SaaS should budget
If you're seed to Series B and you need the video working on your homepage this quarter, the AI-agency band is the sweet spot: real craft, days not weeks, a price that doesn't need a committee. Going cheaper risks a generic result you'll redo. Going to a mid-market studio buys polish you may not need to lift a signup.
Where we sit
We start at $167 for the first ten videos, then $197, then $227, in USD. That's deliberately below the market while we build the portfolio, and it works because we run lean and price on the result, not on production tier. The live count of spots left at each price is on the pricing page. The full picture of how the options stack up is in explainer video options compared.
Ready? Start your video.